After 36 years, the $11M-revenue Yellow Pages Association has rebranded itself the Local Search Association, to extend its identity beyond print and paper. Along with the new name comes a new logo, incorporating the familiar ‘walking fingers’ of the earlier logo. The move comes as print commercial directories cede some business to online and multimedia sources. However, according to an LSA-commissioned study, two-thirds of U.S. adults still use printed directories, though most now consult more than one source of local information before choosing a product or service. “Our new brand reflects the transformation of Yellow Pages companies into integrated marketing and local… Read More